I have spent the last 10 years working in brand management, communications planning and product strategy both within startup and large company environments. My experience is global in nature and spans across multiple verticals including beauty, hospitality, SaaS, automotive, fashion and food.
I've won a few awards I am proud of and built my career to be inherently digital, data-driven and consumer-centric, fostering ideas that are culturally disruptive and deliver real value for people and in turn, for brands.
Most recently, I served as Head of Strategy at Air Paris, where I helped to structure a new breed of communications agency under the Habitual moniker. Habitual was designed to serve as an incubator, building brands from the ground up for both startups and established companies.
Prior to this, I was a Global Strategy Director at Grey New York, overseeing projects for integrated brands such as Pantene, Shopify, COVERGIRL, Marriott, Clairol and more. I lead the holistic brand planning, social, digital, communications strategy and creative development for award winning campaigns like COVERGIRL Katy Kat (North American Effie ‘17), COVERGIRL So Lashy (Silver Clio '17) and CLAIROL Real Color Stories (Cannes Silver Lion ‘17).
I began my career as a brand specialist with then-startup 3.1 Phillip Lim; helping to expand the brand’s presence globally to critical and commercial success. I then practiced cultural ethnography at Sparks & Honey, Omnicom’s premier think tank, leading organizations to improve their cultural relevance through communications and product innovation with brands such as Gerber (Nestle), Acura and Glidden.
Having lived, studied and worked in Belarus, Italy and India, I consider myself a globetrotter, culture-enthusiast and trend-spotter. To help circulate the culture of creativity in New York City, I like to invest my free time as a docent at the New Museum.